Proudly 100% Australian owned and operated.
Inspiration for the innovative and unique concept was driven by a growing shift in casual diners wanting a fast, healthy and value for money burger. A burger that uses gourmet, fresh, yet indulgent ingredients such as premium grade grass fed Beef, fresh Avocado, Short Rindless Bacon, Sourdough Bread, Free Range Eggs, and special recipe Aioli, all cooked fresh in an open kitchen, and in front of the customer.
At the time, it was a revolution in “Fast Food” and quickly fuelled the evolutionary palette of the urban QSR (Quick Service Restaurant) customer that now demanded fresh and tasty be included amongst fast and healthy in their culinary choices. Burger Edge then took off.
Many competitors have come and gone, but Burger Edge continues to reinvent itself. In 2009, a management buyout saw the business transfer ownership to the previous Victorian Master and capital backers. With this change, the fledging franchise invested in a major rebranding update with a more avante garde design and decor rolled out across the new stores. Retrofitting commenced in the legacy sites. Other improvements included upgrading the IT infrastructure, POS system, re-writing the operational manuals, standardising equipment and fit outs guidelines, fine tuning flow systems for product quality consistency and national plan for growth across the expanding store network.
Our business philosophies are simple. No system is truly tested and proven sustainable until it openly welcomes change as its only true constant. Burger Edge is not exempt. We continue to identify and work to refine our value and systems because market forces, customers and competition will always reshape our business and affirm our appeal. Enjoy.